Herman Miller has opened a new store in London and in order to increase foot traffic, Kristin was tasked with creating motion ads for the Underground station. She collaborated with an art director, copywriter and the international retail team.
Kristin successfully created a 5 second ad for a standing billboard(shown above) along with 4 different motion ads for the ribbon(shown below) all within 3 days. She worked closely with her team to ensure that the messages and images were on par with what the retail team wanted to focus on. See a mocked up version of the ribbons below.